Dale Pollak

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Founder, vauto

Aligning Strategies To The Realities Of The New Used Car Market


Dale Pollak's career in the automotive industry spans more than four decades. As a dealer, technology entrepreneur and best-selling author, Pollak has helped many successful automotive dealers make dramatic improvements in their used vehicle operations.

Pollak pioneered the Velocity Method of Inventory Management™. It maximizes a dealer’s used vehicle profitability through the use of market metrics—an approach Pollak crafted as a Cadillac dealer in Chicago who could not physically observe his used cars.  

With this approach, Pollak founded vAuto, Inc. in 2005. In late 2010, the AutoTrader Group (ATG) acquired vAuto. Pollak now guides strategic product development/integration for vAuto and other Cox Automotive companies.

Pollak holds a BS in Business Administration from Indiana University and a law degree from DePaul University.